The Culture Gap

A global annual report produced by PR agency FleishmanHillard.

Working alongside the content team and design director, we created a unique but brand-adhering sub-identity, to be applied across the fifty page report document, extending to further territories such as social media and other marketing deliverables.

The report delved into topics around cultural divides and other societal issues, requiring a visual execution that could portray and tell the stories behind sensitive and controversial subjects. I developed the visual components and assisted in the layout of the document, dealing with heavy word counts and statistics that were evolving during the report’s production.