Kantar Marketplace

Marketplace is an automated market research platform by data insights company, Kantar. 

I was tasked with creating the visual identity and applying it across print, digital and office branding for its internal campaign launch which was rolled out globally.

My solution was ‘The Prism’ visual, created to reflect the spectrum of information the platform holds and the rapid speed in which it outputs. The nine colours represent each of Kantar’s sub-brands. Designed as a multi-directional pointing device, The Prism can be flipped, rotated
and reconstructed for functional purposes, such as signpost directions in an office space or conference area, or to draw the eye towards key information on a page.